by ESO | Jul 14, 2022 | Digital Marketing
Data analytics has enabled business owners to track their progress and make judgments based on customer data, not assumptions. Integrating Google Analytics into your Shopify store is a good decision if you are planning to expand your small retail business. It offers...
by ESO | Dec 8, 2021 | Digital Marketing
Video content gets more visibility on search engines, especially on Google. These appear on the Search Engine Result Pages (SERPs) in the form of video carousels. The objective of these video carousels is to ensure that the content gets maximum visibility and both on...
by ESO | Dec 1, 2021 | Digital Marketing
When you are a marketer you don’t have time to plan your holiday plans because all your time gets spent on predicting customer behavior during the holidays. Forecasting customer preferences during the holidays and optimizing the campaigns accordingly is the need of...
by ESO | Nov 11, 2021 | Digital Marketing
More and more frequently, people are getting to websites through means other than traditional search and referral link traffic. This is most notable on mobile platforms where apps direct traffic to content that their users may find interesting. The Google mobile app’s...
by ESO | Aug 24, 2021 | Digital Marketing
Brands face more and more challenges in acquiring customers as they compete with rivals worldwide in the digital sphere. Using marketing to stand out in the modern world is difficult when customers don’t know which brands they can trust and can’t form personal...
by ESO | Mar 8, 2021 | Digital Marketing
when checking a website’s quality, issues with its code and other ‘invisible’ features can be a major concern with dramatic SEO impact. Code attributes can be missing, structured data can be misused or underused, important social media integration can be overlooked,...
