by ESO | Oct 5, 2021 | Site Performance
Ranking highly on Google is hugely important to a website’s success, but the ranking factors can be a mystery. Google’s John Mueller recently confirmed that the Core Web Vitals, a set of statistics about page loading, play a major role in keyword ranking checker. “It...
by ESO | Sep 22, 2021 | On Page SEO
Businesses have spent decades learning to optimize for search engine traffic, but now they have to start thinking on a new level as voice searches rise in popularity. Voice assistants from Google, Apple, Amazon, Microsoft, and other service providers are being used to...
by ESO | Aug 31, 2021 | Schema Analysis
Schema markup is one of the most overlooked tools in search engine optimization. By adding structured data to web page markup, you can add a variety of different information to describe the purpose of the page and what content is present. Many websites underuse schema...
by ESO | May 13, 2019 | Search Engine Optimization
What is App Store Optimization? App Store optimization is a process that is vital to anyone that wants to successfully introduce an app to the marketplace. When done properly, this process helps to improve the visibility of a mobile app in any of the available...