by ESO | Nov 11, 2021 | Digital Marketing
More and more frequently, people are getting to websites through means other than traditional search and referral link traffic. This is most notable on mobile platforms where apps direct traffic to content that their users may find interesting. The Google mobile app’s...
by ESO | Oct 28, 2021 | On Page SEO
Fresh, relevant web content plays a key role in bringing search engine traffic to your website. But content needs to be both relevant to searchers and original. Duplicate content is a serious issue online, and it can influence how high your pages rank. Understanding...
by ESO | Oct 22, 2021 | SEO Tool
Google and other search engines frequently perform the role of answering questions asked by users. They aren’t looking for any site or content in particular, but an answer to a certain question. Recently, Google opened the Question Hub, which is meant to solve the...
by ESO | Sep 14, 2021 | Content Analysis
Content marketing is a key way to optimize your web presence for SEO and bring in new customers organically. The timing of content marketing is just as important as its quality, which is why a content marketing calendar is extremely important. Running a content...
by ESO | Aug 16, 2021 | Link Building
Link-building has been an integral part of search engine optimization since Google revolutionized the search industry. In 2021, using links to drive traffic to your website is one of the clearest indicators of relevance and trustworthiness to search engines, in...
