by ESO | Dec 29, 2021 | E-commerce sites
For any eCommerce firm, the holiday season means increased sales, and in 2021, you can expect more sales. As people have become dependent on the Internet to make purchases, you can expect more sales than the holiday season approaches. However, you must optimize your...
by ESO | Nov 11, 2021 | Digital Marketing
More and more frequently, people are getting to websites through means other than traditional search and referral link traffic. This is most notable on mobile platforms where apps direct traffic to content that their users may find interesting. The Google mobile app’s...
by ESO | Aug 31, 2021 | Schema Analysis
Schema markup is one of the most overlooked tools in search engine optimization. By adding structured data to web page markup, you can add a variety of different information to describe the purpose of the page and what content is present. Many websites underuse schema...
by ESO | May 4, 2021 | On Page SEO
When a visitor types in the keyword in the search engine search bar, the relevant websites and small snippets of information are displayed. This rich snippet is relevant to the search and makes it easier for visitors to identify the appropriate website. Hence, to...
by ESO | Apr 26, 2021 | Technical SEO
Structured data is essential if you want Google to evaluate the information available on your website and create small snippets for the visitors checking your website. These snippets of information are essential to ensure that the visitors are interested in visiting...