by ESO | Mar 23, 2023 | Technical SEO
In today’s day and age, search engine optimization needs no introduction. It is the quintessential bedrock of digital or online success. In simple words, SEO refers to a set of rules and regulations aimed at ‘optimizing’ websites so that they can achieve a higher...
by ESO | Jul 22, 2022 | Web Design
Bing is the second-most popular search engine after Google. But, most web owners don’t give much thought to it. Setting up the Bing webmaster tools can bring additional traffic to your website. As compared to Google, Bing draws a very small percentage of traffic....
by ESO | May 4, 2022 | Technical SEO
Robots.txt is a small and plain file that instructs search engine crawlers on how to crawl your website. These crawl blocks prevent Google bots from wasting their time on the unimportant and irrelevant pages on your website. This file must be placed in your site’s...
by ESO | Apr 13, 2022 | E-commerce sites
When a website is created, it contains several things such as structured data, subsequent web pages, images, videos, data strings, and all of these need to be well-organized. Along with that, you need to have a Content Management System (CMS) so that any change you...
by ESO | Jan 19, 2022 | Technical SEO
When you create a website, you need to make the web pages crawlable so that the search engines can quickly identify the web pages and load them. The eXtensible Markup Language or XML sitemaps, as the name suggests, are like maps. It makes it easier for search engines...