by ESO | Aug 31, 2021 | Schema Analysis
Schema markup is one of the most overlooked tools in search engine optimization. By adding structured data to web page markup, you can add a variety of different information to describe the purpose of the page and what content is present. Many websites underuse schema...
by ESO | May 4, 2021 | On Page SEO
When a visitor types in the keyword in the search engine search bar, the relevant websites and small snippets of information are displayed. This rich snippet is relevant to the search and makes it easier for visitors to identify the appropriate website. Hence, to...