by ESO | Jul 14, 2022 | Digital Marketing
Data analytics has enabled business owners to track their progress and make judgments based on customer data, not assumptions. Integrating Google Analytics into your Shopify store is a good decision if you are planning to expand your small retail business. It offers...
by ESO | Feb 2, 2022 | Website Performance
When a person goes online searching for something, it is vital that the search engine understands the visitor’s intent and accordingly displays the result. The metadata or the little snippets of the information displayed result from the evaluation of the...
by ESO | Apr 26, 2021 | Technical SEO
Structured data is essential if you want Google to evaluate the information available on your website and create small snippets for the visitors checking your website. These snippets of information are essential to ensure that the visitors are interested in visiting...
by ESO | Jun 11, 2020 | Digital Marketing
Amidst the coronavirus pandemic, Google decided to introduce its second major algorithm update. The release of the ‘May 2020 Core Update’ has surprised many businesses. People weren’t expecting the algorithm update in the middle of the global crisis. The coronavirus...
by ESO | Mar 19, 2020 | Off Page SEO
“Pinterest is only for DIY projects. Women use this social networking platform to publish some visual content” That’s what most people believe when it comes to digital marketing. Often the sites that aren’t given much consideration happen to be effective platforms....
