by ESO | Apr 19, 2022 | Site Audit
Any response code between 400 and 404 conveys an error in loading the target page. Of these response codes, only error 404 suggests that the page you are loading is no longer available. Google bots pay attention to the pages indexed in the search engine. Any page that...
by ESO | Mar 23, 2022 | Technical Analysis
In October 2021, Google announced many changes to its ranking algorithm, but the most popular one was the launch of Google Analytics 4. If you want your website to secure the top spot in the search engine and reach a large number of your target audience, it’s...
by ESO | Aug 31, 2021 | Schema Analysis
Schema markup is one of the most overlooked tools in search engine optimization. By adding structured data to web page markup, you can add a variety of different information to describe the purpose of the page and what content is present. Many websites underuse schema...
by ESO | Feb 8, 2021 | Links
Dealing with Link Errors Don’t: feature links to pages that don’t exist Broken links result in a 404 error because the linked URL no longer exists. Any time a visitor to your site encounters a broken link, they may end their browsing session and go back to...
by ESO | Jan 25, 2021 | Site Audit
What does it take to make a successful website that gets a high rate of web traffic and supports the business or organization it represents? Websites thrive or fail based on the quality of their user experience and accessibility to both live users and search...
by ESO | Dec 28, 2020 | Technical Analysis
Search Engine Optimization or SEO management is essential to ensure that your website attracts more web traffic. Moreover, attracting web traffic also involves designing of the website that has well-organized and structured data. SEO experts recommend certain...
